Product Design and UX Strategy leader specializing in enterprise platforms and complex digital ecosystems. Proven at translating business strategy and user insights into scalable, user-centered products that drive adoption, revenue growth, and measurable customer impact across global platforms.

Designed and launched a technology-enabled hub and direct-to-patient platform that achieved 90% patient enrollment rates, significantly accelerating patient engagement.
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Optimized clinical support workflows and digital journeys to drive 85% prior-authorization submission rates, improving speed and coverage outcomes.

Delivered a patient experience that achieved 2× covered dispenses vs. traditional retail, increasing brand-aligned fulfillment and commercial value.

Redesigned refill and adherence touch points resulting in 3× higher refill adherence vs. retail, strengthening long-term therapy persistence.

Led cross-functional teams (design, product, engineering, commercial) to align UX strategy with business goals, maximizing gross-to-net performance and retention metrics.
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Conducted research and data-informed design iterations to reduce friction, improve user flows, and support scalable patient-centric experiences.
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Built and managed product roadmaps, design systems, and KPIs to ensure consistency and measurable growth across the platform.

Shape Product Vision: Define and evolve the product’s design strategy, ensuring alignment with business objectives, user needs, and long-term product goals.
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Drive Design Excellence: Lead the creation of high-fidelity designs, prototypes, and specifications, maintaining quality and consistency throughout development.
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Mentor and Lead: Coach and guide design teams, establish standards for design quality, and cultivate a collaborative, innovative design culture.
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User-Centered Strategy: Champion user-centered design across the organization, ensuring product decisions are informed by research, data, and a deep understanding of user behavior while balancing business priorities.
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Cross-Functional Influence: Collaborate closely with product, engineering, and business stakeholders to translate complex problems into elegant, scalable solutions.
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Innovation and Impact: Identify opportunities to innovate in design processes, interactions, and experiences that elevate the product and create measurable value for users and the business.

Define UX Strategy: Develop and implement comprehensive UX strategies for the Partner Systems organization, ensuring alignment with overarching business objectives and long-term product goals.
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Team Leadership: Provide guidance and support to a cross-functional organization of 160+ team members, fostering collaboration, productivity, and a culture of design excellence.
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Design System Leadership: Defined and championed the AWS Partner Systems design system, establishing cohesive standards across products and driving its adoption throughout the organization.
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Cross-Functional Execution: Partner closely with engineering and design teams to implement the design system effectively, ensuring design consistency, quality, and scalability across platforms.
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Stakeholder Collaboration: Gather, synthesize, and analyze requirements from product managers, development teams, and business stakeholders to inform design decisions and prioritize initiatives.
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Product Impact: Oversee the user experience for 12+ high-revenue products ($162M+ annual revenue), contributing to user base growth of 3M+ over three years while delivering measurable business and user value.

Provided design oversight, support and guidance on project engagements for clients by heading UX workshops, foundation training, and UX guidance on multimillion-dollar projects.  
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Recommended high-level strategies to effectively position our client’s services and/or products. 

Lead brainstorming sessions, white boarding sessions, and UX reviews with product owners, stakeholders, and product managers to identify and clarify business requirements.

Industries
Accounting I Construction I E-Comm I Education I Financial I Health Care I Insurance I Medical I Oil& Gas I Real Estate I Technology