Partner Central 2.0
Integrating AWS Marketplace with Partner Central is part of a digital transformation project that brought several benefits to the partner ecosystem.
the challenge
Modernize Partner Central (PC) a global community and merging it with AWS Marketplace (AMP) to leverage programs, expertise, training, and resources to build, market, and sell customer offerings.
Accelerate their journey to the cloud.
the task
Assign UX designer
Conduct usability study
Account Information management
Speed up program application intake
Global search
Consistence and reusability
Improve page load times
Build mechanisms for: Feedback, engagement,
and satisfaction measurements
Improve partner satisfaction scores from 3.0 to 4.0.
my role
Lead UX designer I Design Reviewer I UX Sign-off
the process
Develop a deep, holistic understanding of partner motivations, needs, pain points, and journeys to inform the APN Partner Central roadmap and deliver an exceptional user experience for partners.
the concepts
Conduct design reviews with business owners and stakeholders to effectively gather feedback and align expectations. This collaborative approach fosters transparency, improves communication, and increases the likelihood of delivering a successful design solution.
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the design
The following elements in my new design demonstrate a thoughtful approach to improving user experience and delivering valuable features for partners: new top navigation, partner overview section, simplified partner journey, enhanced partner path experience, actionable widgets, new design system, task workflow, and improved accessibility. By incorporating these elements, I address key pain points, improve usability, and provide meaningful features that enhance the overall partner experience.
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the design
Introduce Pendo self-guided, step-by-step guides to help partners navigate complex processes and tasks. These guides provide clear instructions and visual cues to support partners in successfully completing actions. By breaking down complex tasks into manageable steps, the guides empower partners to achieve their goals independently and reduce their reliance on the Partner Central support team.
the design
A well-structured and intuitive navigation panel that provides easy access to all sections and features of the partner platform. These collapsible drawers efficiently organize and present the available options for a smoother user experience.
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the future
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the testimonials
Spot.io’s revenue grew 300% after joining the AWS Global Startup Program with 40% of customers in its pipeline attributed to the program. Spot.io was shortly after acquired by NetApp and stated that the AWS Global Startup program was essential to its success.
BMC Software Inc. (BMC) used the AWS SaaS Factory Program to help develop a software-as-a-service (SaaS) version its flagship Helix Control-M product. The SaaS Factory Program helped BMC reduce time to market, optimize costs, and get valuable insights into the business and technical aspects of SaaS development.
Since Peak achieving its AWS Retail Competency, Peak’s retail opportunities have grown by 113 percent. The AWS Retail Competency helped Peak land several high-value retail customers by increasing the company’s credibility, exposure, and customer trust.
