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Service Launch Engagement Center (SLEC)
Partner Integration Center accelerates the integration of AWS Partner offerings with cutting edge AWS Services and features, by providing personalized and self-serve engagement platform. New Relic, Datadog, Sysdig, and Aqua among the many Partners are able to serve customers faster with the latest AWS Services features by utilizing AWS Partner Integration Center (PIC) on AWS Partner Central
the challenge
AWS Partners want to regularly integrate with the upcoming AWS services and features, with minimal time and resource investments, in order to provide new capabilities to their end-customers.
AWS service teams want to engage with eligible Partners to integrate with the new AWS service or feature prior to the launch and enable Go-To-Market (GTM) activities to serve AWS customer at the launch.
my role
Manger of Product Design I Lead UX designer I Design Reviewer I UX Sign-off
the process
Partner interviews
“We consistently hear from our Partners that they wanted a simpler way to learn and integrate with new AWS services. Allowing AWS Partners to accelerate the integration with the AWS services/features, keeps their offering at the cutting-edge of technologies, resulting in better end-customer experience,” said Doug Yeum, Head of WW Channel & Alliances, AWS."
“We are an all-in AWS Partner and are always looking to improve our end-customer experience by integrating our products with various AWS services,” said Rey Perez, Chief Customer Officer of New Relic. “AWS does a fantastic job of launching a new service/feature with the documentation for our end-customers to learn and use on their own. I am impressed to see that AWS has further elevated the engagement by launching a self-service experience for us, Partners, to integrate quickly with AWS services/feature. Partner Integration Center provides us a personalized recommendation of AWS services/features we should integrate with, how-to integrate and a direct communication channel with the AWS Product team to collaborate.”
the concepts
the process
AWS Services and features provided a personalized and self-serve engagement platform.
Engagement with eligible Partners to integrate with AWS service and/or features prior to the launch and enable Go-To-Market (GTM) activities and strategies to serve AWS customer at launch.
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the results
Las Vegas (Business Wire) November 30, 2022
Amazon Web Services, Inc. (AWS) launched AWS Partner Service Launch Engagement Center (SLEC), a self-service onboarding experience on AWS Partner Central for AWS Partners to integrate with upcoming AWS Services and Features. SLEC provides a standardized integration framework across multiple AWS services and streamlines the engagement between AWS Partners and AWS service teams leading up to launch.