Partner Discovery Portal (PDP)
Partner Discovery Portal (PDP) is an internal tool that provides relevant information about partners in the Amazon Partner Network (APN) Partner for the AWS sales team. Launched at SKO 2020. PDP allows internal users to discover APN Partners based on their customers’ need during the sales journey. Users can search and filter partners based on location (offices and execution presence), APN Tier, AWS Competencies, Partner Programs, Industry, and AWS services.
the challenge
Quick and easiest way for the AWS sales team to find comprehensive partner information.
Intuitive and User-Friendly Interface
Quick Search and Filtering Options
Relevant and Concise Partner Profiles
Advanced Search Capabilities
Mobile-Friendly Design
Integration with CRM Systems
Quick Access to Contact Information
my role
Manger of Product Design I Lead UX designer I Design Reviewer I UX Sign-off
the process
User personas help create a deep understanding of target users, while user flow documentation outlines the step-by-step journey that users take within the application.
the concepts
Collaborative design sessions were valuable for aligning stakeholders, and gain a deep understanding of goals and requirements. Ensuring a quick adoption was the most important.
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the design
The design incorporated dynamic search, scoring pillars, and partner information quick links. These features greatly enhance the overall search and user experience and provided valuable information to users at their fingertips.
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the results
Since the launch at SKO we’ve increased our unique visitors 82.4K (+23%YoY) distinct internal users (aggregate over the whole year) have accessed the portal, executed 4+M searches (the current PDP monthly run rate is about 9 users up 35% YoY).