ace leads and opportunities
55k+
ACE qualified partners
100m+
Annual revenue
140k
Monthly lead entries
85k/140k
Monthly turn into Opps
ACE Leas & Opportunities

ACE Leads and Opportunities

The APN Customer Engagements (ACE) program allows you to securely collaborate and co-sell with Amazon Web Services (AWS), drive successful engagements with customers, and grow their business.

Participation in ACE provides you with a platform to manage your pipeline of joint opportunities and leads to further drive engagement with AWS and enrich customer relationships.

the challenge

Help eligible partners discover new sales opportunities, drive more revenue, accelerate deals, and win customers together with AWS.

Unlock access to partner benefits and programs as you engage deeper with AWS through ACE.

Co-sell with AWS to better understand customer needs and leverage the expertise of the AWS Sales team to advance your customer opportunities.

my role

Manger of Product Design  I Lead UX designer I Design Reviewer I UX Sign-off

the process

Conducted interviews to integrating user-centered design into strategy.

Well-defined workflow impacted AWS customer engagement that streamline the customer engagement process, improve efficiency, and provide a seamless experience for both the AWS sales team and partners.

Partner Spotlight widget design added value and quick implementation throughout the portal. Increased visibility on leads and opportunities for engagement.

Workflow
Partner workflow
User requirements
User stories
Widgets concepts
Widgets

the design system

Developed a customized Salesforce's Polaris design system (v1) to match AWS branding standards, I create a design system that reflects your unique identity while leveraging the best practices and components provided by Salesforce. This ensured a consistent and visually appealing user interface across the ACE portal, reinforcing the AWS brand and providing a cohesive user experience.

Design system
Styleguide navigation
Color palette
Color palette
Design system navigation
Styleguide sub-navigation
Iconigraphy
Iconography

the concepts

Mocked up multiple list pages with features like edit, transfer, and delete. Provided partners with the tools to efficiently manage their opportunities and drive more revenue. The ability to customize the opportunities list and align with partners' specific needs was valuable addition that enhanced the ability to accelerate deals and win business. Proactive approach!

ACE list page
List page
Opportunity details
Opportunity detalis
ACE dropdown menu
List page dropdown
Create single opportunity
Create single opportunity

the design (leads)

Grow revenue and discover new sales leads with AWS, the ACE (AWS Customer Engagement) program plays a crucial role.

Actively participating in ACE, you can leverage shared leads, demonstrate your value proposition, collaborate with AWS, accelerate deals, and ultimately drive revenue growth

Leads list
Lead list
Lead export progress
Lead export
Lead list selection
Lead selection for download
Lead details
Lead page

the design (opportunities)

Share sales opportunities with AWS through the ACE Pipeline Manager available via the Partner Central. Updating customer opportunities throughout the opportunity life cycle in the ACE Pipeline Manager to maximize visibility with AWS Sales.

Opp list
Opportunity list
Opp transfer process
Opportunity transfer
Opp details
Pain points
Opp list filtering
Filtering
Opp list actions
Opportunity list bulk dropdown
Chang eOpp list views
Opportunity views
Submit Opp to AWS
Create single opportunity
Opp create wizard
Opportunity create wizard

the results

ClearDATA leverage ACE

AWS Partners ClearDATA, Privo, and EagleDream share their thoughts on the value of the ACE Program and how it has helped them grow their revenue and customer engagements.